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<channel>
	<title>Etch Group - Online Business Consultants</title>
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	<link>http://etchgroup.com</link>
	<description>Online Business Consultants and Information Architects</description>
	<lastBuildDate>Mon, 28 Mar 2011 23:42:32 +0000</lastBuildDate>
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		<title>Business Model Generation</title>
		<link>http://etchgroup.com/2010/11/business-model-generation/</link>
		<comments>http://etchgroup.com/2010/11/business-model-generation/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 23:10:43 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[help]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=22</guid>
		<description><![CDATA[Reading &#8220;Business Model Generation&#8221; has been a brilliant process. For our clients, it provides a consistent framework through which to view their business. For Etch, it is a great example of how to structure a book and we can see ourselves using this book with most, if not all, our clients in the future. It [...]]]></description>
			<content:encoded><![CDATA[<p>Reading &#8220;Business Model Generation&#8221; has been a brilliant process.</p>
<p>For our clients, it provides a consistent framework through which to view their business.</p>
<p>For Etch, it is a great example of how to structure a book and we can see ourselves using this book with most, if not all, our clients in the future.</p>
<p>It even comes with an iPad app to help you move through the framework, out soon!</p>
<p>Highly recommended&#8230;</p>
<p><a href="http://www.businessmodelgeneration.com/">http://www.businessmodelgeneration.com/</a></p>
<p><a href="http://etchgroup.com/wp-content/uploads/2010/11/Sellaband_Business_Model.png"><img class="alignnone size-full wp-image-23" title="Sellaband_Business_Model" src="http://etchgroup.com/wp-content/uploads/2010/11/Sellaband_Business_Model.png" alt="" width="400" height="291" /></a></p>
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		</item>
		<item>
		<title>We love infographics</title>
		<link>http://etchgroup.com/2010/09/we-love-infographics/</link>
		<comments>http://etchgroup.com/2010/09/we-love-infographics/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 01:01:58 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[help]]></category>
		<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=98</guid>
		<description><![CDATA[We love infographics (graphic posters that represent data, processes or both). The people at GOOD.is, have put together a fantastic selection and site to view them, check it out here: http://www.good.is/departments/transparency/ Instead of pure brand exercises in ego, why not take a look before you commission your next A2 wall coverings and actually educate someone. [...]]]></description>
			<content:encoded><![CDATA[<p>We love infographics (graphic posters that represent data, processes or both).</p>
<p>The people at GOOD.is, have put together a fantastic selection and site to view them, check it out here:</p>
<p><a href="http://www.good.is/departments/transparency/page:2/sort:popular/range:all">http://www.good.is/departments/transparency/</a></p>
<p>Instead of pure brand exercises in ego, why not take a look before you commission your next A2 wall coverings and actually educate someone. They might like you for it.</p>
<p>Speaking of wall coverings&#8230; Blik is worth a look &gt; <a href="http://www.whatisblik.com/">http://www.whatisblik.com/</a></p>
<p><a href="http://etchgroup.com/wp-content/uploads/2010/05/happiness-header.jpg"> </a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Projection Art Perfection</title>
		<link>http://etchgroup.com/2010/09/projection-art-perfection/</link>
		<comments>http://etchgroup.com/2010/09/projection-art-perfection/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 01:00:28 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=96</guid>
		<description><![CDATA[This is one of the best examples we came across when researching projection art for a new project with GreenPower. Can&#8217;t wait to do some of this in Melbourne: 555 KUBIK_ extended version from urbanscreen on Vimeo.]]></description>
			<content:encoded><![CDATA[<p>This is one of the best examples we came across when researching projection art for a new project with GreenPower.</p>
<p>Can&#8217;t wait to do some of this in Melbourne:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5677104&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=5677104&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/5677104">555 KUBIK_ extended version</a> from <a href="http://vimeo.com/user1005725">urbanscreen</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>TED Talks</title>
		<link>http://etchgroup.com/2010/07/ted-talks/</link>
		<comments>http://etchgroup.com/2010/07/ted-talks/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 01:03:23 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=100</guid>
		<description><![CDATA[Another brilliant TED talk, this time about one of our favourite topics&#8230; data visualisation. Beautiful numbers.]]></description>
			<content:encoded><![CDATA[<p>Another brilliant TED talk, this time about one of our favourite topics&#8230; data visualisation.</p>
<p><strong>Beautiful numbers.</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/DavidMcCandless_2010G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DavidMcCandless-2010G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=937&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=david_mccandless_the_beauty_of_data_visualization;year=2010;theme=a_taste_of_tedglobal_2010;theme=the_creative_spark;theme=design_like_you_give_a_damn;theme=new_on_ted_com;theme=presentation_innovation;event=TEDGlobal+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/DavidMcCandless_2010G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DavidMcCandless-2010G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=937&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=david_mccandless_the_beauty_of_data_visualization;year=2010;theme=a_taste_of_tedglobal_2010;theme=the_creative_spark;theme=design_like_you_give_a_damn;theme=new_on_ted_com;theme=presentation_innovation;event=TEDGlobal+2010;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		</item>
		<item>
		<title>iPad and other Sales Tool</title>
		<link>http://etchgroup.com/2010/07/ipad-and-other-sales-tool/</link>
		<comments>http://etchgroup.com/2010/07/ipad-and-other-sales-tool/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 00:58:11 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[help]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=93</guid>
		<description><![CDATA[Have been in a lot of meetings lately where our partners are looking for new sales tools&#8230; Basically, forget your laptop and hefty projector&#8230; connect the dots after watching these videos and you&#8221;ll be a mobile sales master. Mini Projectors From Rocketboom, we have a super mini projector&#8230; and how to connect to your iPad: [...]]]></description>
			<content:encoded><![CDATA[<p>Have been in a lot of meetings lately where our partners are looking for new sales tools&#8230;</p>
<p>Basically, forget your laptop and hefty projector&#8230; connect the dots after watching these videos and you&#8221;ll be a mobile sales master.</p>
<p><strong>Mini Projectors</strong></p>
<p><strong><span style="font-weight: normal;">From Rocketboom, we have a super mini projector&#8230; and how to connect to your iPad:</span></strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/XtS4UpaVPMA&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/XtS4UpaVPMA&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Benq have a great little projector:</strong></p>
<p>http://www.benq.com.au/products/Projector/?product=1493</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/X2jbZ1LpTgU&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/X2jbZ1LpTgU&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>And if you must have a keyboard:</p>
<p></strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/WmJQwJyPuls&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/WmJQwJyPuls&amp;hl=en_US&amp;fs=1&amp;color1=0x234900&amp;color2=0x4e9e00&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>iPad Wall Mount</strong></p>
<p>http://www.ram-mount.com/NewProducts/ipadlockmount/tabid/2762/Default.aspx</p>
<p>or why not use Velcro:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11886557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=566318&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=11886557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=566318&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/11886557">iPad + Velcro</a> from <a href="http://vimeo.com/user478713">Jesse Rosten</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Two of mankind&#8221;s greatest inventions, together at last. Note: this is an exploration of what is possible, not necessarily what is practical. Tweet from the street at your own risk!</p>
<p>http://jesserosten.com/2010/ipad-velcro</p>
<p><strong>iPad Stand</strong></p>
<p>http://twelvesouth.com/products/bookarc_ipad/</p>
<p><strong>AND if you have a MacBook Pro:</strong></p>
<p>http://twelvesouth.com/products/bookbook/</p>
]]></content:encoded>
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		<item>
		<title>Digital is Different&#8230;</title>
		<link>http://etchgroup.com/2010/06/digital-is-different/</link>
		<comments>http://etchgroup.com/2010/06/digital-is-different/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 00:55:47 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[help]]></category>
		<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=89</guid>
		<description><![CDATA[A short presentation looking at the changes in communication.]]></description>
			<content:encoded><![CDATA[<h2><span style="font-weight: normal; font-size: 13px;">A short presentation looking at the changes in communication.</span></h2>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="align" value="left" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ehfpLIWpdMo&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/ehfpLIWpdMo&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true" align="left"></embed></object></p>
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		<item>
		<title>Train map of the web</title>
		<link>http://etchgroup.com/2010/06/train-map-of-the-web/</link>
		<comments>http://etchgroup.com/2010/06/train-map-of-the-web/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 00:36:41 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=54</guid>
		<description><![CDATA[These group of Japanese based Information Architects are consistently amazing, producing this map of the internet. The map displays nearly 300 of the most successful&#8230;and influential websites in a Tokyo train map style. Different train lines correspond to different web trends such as innovation, news, social networks, and so on.]]></description>
			<content:encoded><![CDATA[<p>These group of <a title="Map of the web" href="http://informationarchitects.jp/start/" target="_blank">Japanese based Information Architects</a> are consistently amazing, producing this map of the internet.</p>
<p>The map displays nearly 300 of the most successful&#8230;<span id="more-54"></span>and influential websites in a Tokyo train map style.</p>
<p><a href="http://informationarchitects.jp/trendmap3-countdown-sneak-peak/">Different train lines correspond to different web trends</a> such as innovation, news, social networks, and so on.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Who can build this?</title>
		<link>http://etchgroup.com/2010/05/who-can-build-this/</link>
		<comments>http://etchgroup.com/2010/05/who-can-build-this/#comments</comments>
		<pubDate>Mon, 03 May 2010 00:52:22 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=85</guid>
		<description><![CDATA[As consultants within the ICT / Web Industry, Etch are consistently asked who are a the best builders or agencies to work on a web project. We work tirelessly to ensure strategy and planning have been sculpted to exceed business objectives, so we’re precious about who then builds the solution. Quality creative design and IT [...]]]></description>
			<content:encoded><![CDATA[<p>As consultants within the ICT / Web Industry, Etch are consistently asked who are a the best builders or agencies to work on a web project. We work tirelessly to ensure strategy and planning have been sculpted to exceed business objectives, so we’re precious about who then builds the solution.</p>
<p>Quality creative design and IT development are essential and the following companies are a few of our suggestions based on personal experience and industry knowledge. To know which one to use requires an in-depth knowledge of the scale and type of project. For instance some of these agencies are brilliant creatives whereas others are far better builders of web applications etc.</p>
<p>Enjoy looking around, we’d be happy to help:</p>
<p>Lemonade &#8211; <a href="http://www.lemonade.com.au/">http://www.lemonade.com.au/</a></p>
<p>Reactive &#8211; <a href="http://www.reactive.com/">http://www.reactive.com/</a></p>
<p>HardHat Digital &#8211; <a href="http://www.hardhatdigital.com.au">http://www.hardhatdigital.com.au</a></p>
<p>White Labelled &#8211; <a href="http://whitelabelled.com.au/">http://whitelabelled.com.au/</a></p>
<p>WebQem &#8211; <a href="http://www.webqem.com/">http://www.webqem.com</a></p>
<p>Host &#8211; <a href="http://www.hostville.com.au/">http://www.hostville.com.au/</a></p>
<p>Naked &#8211; <a href="http://www.nakedcomms.com/">http://www.nakedcomms.com/</a></p>
<p>Glue Society &#8211; <a href="http://www.gluesociety.com.au/">http://www.gluesociety.com.au/</a></p>
<p>Soap &#8211; <a href="http://www.soapcreative.com/">http://www.soapcreative.com/</a></p>
<p>Sputnik &#8211; <a href="http://www.sputnikagency.com/">http://www.sputnikagency.com/</a></p>
<p>Massive &#8211; <a href="http://www.massive.com.au/">http://www.massive.com.au</a></p>
<p>Igloo &#8211; <a href="http://www.igloo.com.au/">http://www.igloo.com.au/</a></p>
<p>Eclipse Group &#8211; <a href="http://www.eclipsegroup.com.au/">http://www.eclipsegroup.com.au</a></p>
<p>DTDigital &#8211; <a href="http://www.dtdigital.com.au/">http://www.dtdigital.com.au/</a></p>
<p>TigerSpike &#8211; <a href="http://www.tigerspike.com.au/">http://www.tigerspike.com.au</a></p>
<p>Deepend &#8211; <a href="http://www.deepend.com.au/">http://www.deepend.com.au/</a></p>
<p>Citrus &#8211; <a href="http://www.citrus.com.au/">http://www.citrus.com.au/</a></p>
<p>Hyperfactory &#8211; <a href="http://www.thehyperfactory.com/">http://www.thehyperfactory.com</a></p>
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		<title>IKEA &#8211; Product Innovation</title>
		<link>http://etchgroup.com/2010/05/ikea-product-innovation/</link>
		<comments>http://etchgroup.com/2010/05/ikea-product-innovation/#comments</comments>
		<pubDate>Mon, 03 May 2010 00:40:10 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[industry news]]></category>
		<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=60</guid>
		<description><![CDATA[IKEA &#8211; Product Innovation through Behavioural Research This is home&#8221; &#8211; a new campaign from IKEA. &#8220;We understand that Australian homes don&#8221;t look like the ones you see in glossy magazines. So we set ourselves a mission to learn about how Australian families really live, and create living solutions that are both affordable and well [...]]]></description>
			<content:encoded><![CDATA[<h2>IKEA &#8211; Product Innovation through Behavioural Research</h2>
<p>This is home&#8221; &#8211; a new campaign from IKEA.</p>
<p>&#8220;We understand that Australian homes don&#8221;t look like the ones you see in glossy magazines.</p>
<p>So we set ourselves a mission to learn about how Australian families really live, and create living solutions that are both affordable and well designed.</p>
<p>A few focus groups weren&#8221;t going to cut it, so instead we moved in with some families and observed what happened when IKEA solutions were introduced into their homes.&#8221;</p>
<p><a href="http://www.thisishome.com.au/" target="_blank">http://www.thisishome.com.au/</a></p>
<p>We love that IKEA are trying to connect with their market by DOING rather than THINKING.</p>
<p>It has rewarded them with many insights and new product innovations&#8230;</p>
<p><a href="http://www.thisishome.com.au/project/" target="_blank">http://www.thisishome.com.au/project/</a></p>
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		<title>IDEO Knock On</title>
		<link>http://etchgroup.com/2010/05/ideo-knock-on/</link>
		<comments>http://etchgroup.com/2010/05/ideo-knock-on/#comments</comments>
		<pubDate>Mon, 03 May 2010 00:38:16 +0000</pubDate>
		<dc:creator>etchadmin</dc:creator>
				<category><![CDATA[interesting web stuff]]></category>

		<guid isPermaLink="false">http://etchgroup.com/?p=57</guid>
		<description><![CDATA[IDEO create a great knock on sculpture of sorts Check out this video from an awesome agency, IDEO&#8230; they some have fun: IDEO Global Chain Reaction from IDEO Labs on Vimeo.]]></description>
			<content:encoded><![CDATA[<h2>IDEO create a great knock on sculpture of sorts</h2>
<p>Check out this video from an awesome agency, IDEO&#8230; they some have fun:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2096314&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=2096314&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/2096314">IDEO Global Chain Reaction</a> from <a href="http://vimeo.com/user668273">IDEO Labs</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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