Beautiful numbers.

Here is a great snap shot of where the population are living and how old they are.

Hope it helps in your understanding of marketing to this space.

Remember, Facebook is where people have conversations with people they know, either intimately or a little more loosely through groups etc. This sets it apart from other spaces such as Twitter where you are more likely to have a mix of knowns and unknowns.

Facebook Infographic

Easier said than done, but at least there are some great web tools to help.

Straight out of the box, these tools are easy to install on any site and allow your audience to have a voice. Better yet they supply a mechanism to rate, reply to and act upon comments.

They all supply various levels of  reporting / metrics and the cost is very low compared to custom built systems.

Here are three of the better systems, each have small differences but all worth a look:

http://getsatisfaction.com/

From $19 / month

http://www.kampyle.com/

From $49 / month

http://uservoice.com

From $19 / month

If you know of others that have worked for your business, reply below with your suggestions.

Basically, forget your laptop and hefty projector… connect the dots after watching these videos and you’ll be a mobile sales master.

Mini Projectors

From Rocketboom, we have a super mini projector… and how to connect to your iPad:

Benq have a great little projector:

http://www.benq.com.au/products/Projector/?product=1493

And if you must have a keyboard:

iPad Wall Mount

http://www.ram-mount.com/NewProducts/ipadlockmount/tabid/2762/Default.aspx

or why not use Velcro:

iPad + Velcro from Jesse Rosten on Vimeo.

Two of mankind’s greatest inventions, together at last. Note: this is an exploration of what is possible, not necessarily what is practical. Tweet from the street at your own risk!

http://jesserosten.com/2010/ipad-velcro

iPad Stand

http://twelvesouth.com/products/bookarc_ipad/

AND if you have a MacBook Pro:

http://twelvesouth.com/products/bookbook/

Can’t wait to do some of this in Melbourne:

555 KUBIK_ extended version from urbanscreen on Vimeo.

and this…

The people at GOOD.is, have put together a fantastic selection and site to view them, check it out here:

http://www.good.is/departments/transparency/

Instead of pure brand exercises in ego, why not take a look before you commission your next A2 wall coverings and actually educate someone. They might like you for it.

Another good resources is : http://www.onlineschools.org/

Speaking of wall coverings… Blik is worth a look > http://www.whatisblik.com/

Which Country is the Most Happy?

We love to see the introduction of the digital world into the physical, allowing people to better interact away from the screen.

Quality creative design and IT development are essential and the following companies are a few of our suggestions based on personal experience and industry knowledge. To know which one to use requires an in-depth knowledge of the scale and type of project. For instance some of these agencies are brilliant creatives whereas others are far better builders of web applications etc.

Enjoy looking around, we’d be happy to help:

Lemonade – http://www.lemonade.com.au/

Reactive – http://www.reactive.com/

WebQem – http://www.webqem.com

Host – http://www.hostville.com.au/

Naked – http://www.nakedcomms.com/

Glue Society – http://www.gluesociety.com.au/

Soap – http://www.soapcreative.com/

Sputnik – http://www.sputnikagency.com/

Massive – http://www.massive.com.au

Igloo – http://www.igloo.com.au/

Eclipse Group – http://www.eclipsegroup.com.au

DTDigital – http://www.dtdigital.com.au/

TigerSpike – http://www.tigerspike.com.au

Deepend – http://www.deepend.com.au/

Citrus – http://www.citrus.com.au/

Hyperfactory – http://www.thehyperfactory.com

These handles would allow objects to travel around social networks more rapidly because people can pick them up more easily.

A quick casual definition of Social Objects:

• Something we can share
• Normally has interest or relevance to our ego
• Something to have a conversation around.
• Physical, abstract, visual, aural… anything really
• You, your t-shirt, the wine you drink and the restaurant you went to on the weekend

More Available on MARKETINGMAG.com.au

This is inline with our common suggestion to clients as WordPress delivers so much for so little with very few disadvantages. It’s mainly a blogging engine, but has great results for business:

•    To start with the CMS is free, well built and fast to install. Yes > good, fast AND cheap…
•    It’s web standard’s compliant meaning that it’ll will work for lots of people and browsers
•    Has blog management including comments for you to talk to the world < that’s two-way, not one
•    Allows design layers “themes” to be placed easily over your content to change a look as easily as Melbourne weather
•    Has a HUGE community of people trying to make it even better everyday, so you can find lots of little tools to create galleries, SEO tools, sitemaps… anything.

Some quick examples of people using it:

http://magazine.wsj.com/ – Wall Street Journal
http://flickout.com/ – What movie?
http://healogix.com/ – Simple Business site
http://www.good.is/ – Magazine site

So whether your objectives are to either get something stable up quickly to test a market niche or build a microsite to support a new product, WordPress comes along to save to day. If it can handle Crikey’s audience it is more than capable of running many businesses with far less content production.

I just cant believe more people aren’t using it in Australia.

Even for design agencies, it means less time (and budget) spent on IT development and more time thinking about strategy and planning, the very items we should all be perfecting to ensure our client’s long term futures.

Any questions? Need help? – just contact us, we love to chat.