Etch Group – Online Business Consultants

Reading “Business Model Generation” has been a brilliant process. For our clients, it provides a consistent framework through which to view their business. For Etch, it is a great example of how to structure a book and we can see ourselves using this book with most, if not all, our clients in the future. It [...]

We love infographics (graphic posters that represent data, processes or both). The people at GOOD.is, have put together a fantastic selection and site to view them, check it out here: http://www.good.is/departments/transparency/ Instead of pure brand exercises in ego, why not take a look before you commission your next A2 wall coverings and actually educate someone. [...]

Have been in a lot of meetings lately where our partners are looking for new sales tools… Basically, forget your laptop and hefty projector… connect the dots after watching these videos and you”ll be a mobile sales master. Mini Projectors From Rocketboom, we have a super mini projector… and how to connect to your iPad: [...]

A short presentation looking at the changes in communication.

Videos that inspire us and clients alike: Things are changing: RAPIDLY: The Basics

Listening and Acting on valid comments are two key concepts that many of our clients are dealing with at the moment. Easier said than done, but at least there are some great web tools to help. Straight out of the box, these tools are easy to install on any site and allow your audience to [...]

Not many users can spot great web copy, but most can spot bad web copy, and it affects how they view a brand. But perhaps more worryingly, bad web copy prevents your user from understanding what you”re trying to tell them – obviously not an ideal outcome of a campaign. When you”re getting a brief [...]

‘”It is now as easy to create content online as it is to consume it…” David Gillespie 14th Nov 2008 Beyond consumption, it is as easy to share content online as it is to consume or create it. With that in mind, businesses can make some quick and powerful content creations utilising the following tools [...]

I have just been spending the last hour inside a groundswell of support from my circle of web industry friends. A call came in to help the Red Cross Bushfire Donation, by placing a donation button in the top right corner of web sites that I manage. (Just like the one you can see up [...]

The latest version of Crikey.com has been launched recently and, along with many other Australian businesses, they have chosen to use WordPress as their Content Management System (CMS). This is inline with our common suggestion to clients as WordPress delivers so much for so little with very few disadvantages. It’s mainly a blogging engine, but [...]