Etch Group – Online Business Consultants

Videos that inspire us and clients alike: Things are changing: RAPIDLY: The Basics

Listening and Acting on valid comments are two key concepts that many of our clients are dealing with at the moment. Easier said than done, but at least there are some great web tools to help. Straight out of the box, these tools are easy to install on any site and allow your audience to [...]

Not many users can spot great web copy, but most can spot bad web copy, and it affects how they view a brand. But perhaps more worryingly, bad web copy prevents your user from understanding what you”re trying to tell them – obviously not an ideal outcome of a campaign. When you”re getting a brief [...]

History of the Internet from PICOL on Vimeo.

Whilst many (including etch) pontificate about the future of marketing, it is important to remember that no matter how many processes and plans you have in place… it can all come down to the quality execution good idea. Worth noting, that creativity is not confined to people with “creative” in their job titles, something this [...]

‘”It is now as easy to create content online as it is to consume it…” David Gillespie 14th Nov 2008 Beyond consumption, it is as easy to share content online as it is to consume or create it. With that in mind, businesses can make some quick and powerful content creations utilising the following tools [...]

I have just been spending the last hour inside a groundswell of support from my circle of web industry friends. A call came in to help the Red Cross Bushfire Donation, by placing a donation button in the top right corner of web sites that I manage. (Just like the one you can see up [...]

The latest version of Crikey.com has been launched recently and, along with many other Australian businesses, they have chosen to use WordPress as their Content Management System (CMS). This is inline with our common suggestion to clients as WordPress delivers so much for so little with very few disadvantages. It’s mainly a blogging engine, but [...]

I like the thought of social objects having grips, handles or even doors. These handles would allow objects to travel around social networks more rapidly because people can pick them up more easily. A quick casual definition of Social Objects: •    Something we can share •    Normally has interest or relevance to our ego •   [...]

Let’s face it, many of us never stop working. My colleagues and I are intensely passionate about our ability to guide clients and consumers through today’s fragmented channels. However, coupled with day to day tasks, high level creative thinking can become quite overwhelming. I would argue that if we just took a little step back…, [...]