Archive by Author

Business Model Generation

Reading “Business Model Generation” has been a brilliant process. For our clients, it provides a consistent framework through which to view their business. For Etch, it is a great example of how to structure a book and we can see ourselves using this book with most, if not all, our clients in the future. It [...]

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We love infographics

We love infographics (graphic posters that represent data, processes or both). The people at GOOD.is, have put together a fantastic selection and site to view them, check it out here: http://www.good.is/departments/transparency/ Instead of pure brand exercises in ego, why not take a look before you commission your next A2 wall coverings and actually educate someone. [...]

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Projection Art Perfection

This is one of the best examples we came across when researching projection art for a new project with GreenPower. Can’t wait to do some of this in Melbourne: 555 KUBIK_ extended version from urbanscreen on Vimeo.

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TED Talks

Another brilliant TED talk, this time about one of our favourite topics… data visualisation. Beautiful numbers.

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iPad and other Sales Tool

Have been in a lot of meetings lately where our partners are looking for new sales tools… Basically, forget your laptop and hefty projector… connect the dots after watching these videos and you”ll be a mobile sales master. Mini Projectors From Rocketboom, we have a super mini projector… and how to connect to your iPad: [...]

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Digital is Different…

A short presentation looking at the changes in communication.

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Train map of the web

These group of Japanese based Information Architects are consistently amazing, producing this map of the internet. The map displays nearly 300 of the most successful…

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Who can build this?

As consultants within the ICT / Web Industry, Etch are consistently asked who are a the best builders or agencies to work on a web project. We work tirelessly to ensure strategy and planning have been sculpted to exceed business objectives, so we’re precious about who then builds the solution. Quality creative design and IT [...]

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IKEA – Product Innovation

IKEA – Product Innovation through Behavioural Research This is home” – a new campaign from IKEA. “We understand that Australian homes don”t look like the ones you see in glossy magazines. So we set ourselves a mission to learn about how Australian families really live, and create living solutions that are both affordable and well [...]

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IDEO Knock On

IDEO create a great knock on sculpture of sorts Check out this video from an awesome agency, IDEO… they some have fun: IDEO Global Chain Reaction from IDEO Labs on Vimeo.

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