etch. digital planning and experience design

Another brilliant TED talk, this time about one of our favourite topics… data visualisation. Beautiful numbers.

With FaceBook reaching a population 500 Million you may forced into knowing a little more about this virtual “country”. Here is a great snap shot of where the population are living and how old they are. Hope it helps in your understanding of marketing to this space. Remember, Facebook is where people have conversations with [...]

Listening and Acting on valid comments are two key concepts that many of our clients are dealing with at the moment. Easier said than done, but at least there are some great web tools to help. Straight out of the box, these tools are easy to install on any site and allow your audience to [...]

Have been in a lot of meetings lately where our partners are looking for new sales tools… Basically, forget your laptop and hefty projector… connect the dots after watching these videos and you’ll be a mobile sales master. Mini Projectors From Rocketboom, we have a super mini projector… and how to connect to your iPad: [...]

This is one of the best examples we came across when researching projection art for a new project with GreenPower. Can’t wait to do some of this in Melbourne: 555 KUBIK_ extended version from urbanscreen on Vimeo. and this…

We love infographics (graphic posters that represent data, processes or both). The people at GOOD.is, have put together a fantastic selection and site to view them, check it out here: http://www.good.is/departments/transparency/ Instead of pure brand exercises in ego, why not take a look before you commission your next A2 wall coverings and actually educate someone. [...]

As consultants within the ICT / Web Industry, Etch are consistently asked who are a the best builders or agencies to work on a web project. We work tirelessly to ensure strategy and planning have been sculpted to exceed business objectives, so we’re precious about who then builds the solution. Quality creative design and IT [...]

I like the thought of social objects having grips, handles or even doors. These handles would allow objects to travel around social networks more rapidly because people can pick them up more easily. A quick casual definition of Social Objects: Something we can share Normally has interest or relevance to our ego Something to have [...]

The latest version of Crikey.com has been launched recently and, along with many other Australian businesses, they have chosen to use WordPress as their Content Management System (CMS). This is inline with our common suggestion to clients as WordPress delivers so much for so little with very few disadvantages. It’s mainly a blogging engine, but [...]

Let’s face it, many of us never stop working. My colleagues and I are intensely passionate about our ability to guide clients and consumers through today’s fragmented channels. However, coupled with day to day tasks, high level creative thinking can become quite overwhelming. I would argue that if we just took a little step back…, [...]