Reading “Business Model Generation” has been a brilliant process.
For our clients, it provides a consistent framework through which to view their business.
For Etch, it is a great example of how to structure a book and we can see ourselves using this book with most, if not all, our clients in the future.
It even comes with an iPad app to help you move through the framework, out soon!
Highly recommended…
http://www.businessmodelgeneration.com/
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