IKEA – Product Innovation through Behavioural Research
This is home” – a new campaign from IKEA.
“We understand that Australian homes don”t look like the ones you see in glossy magazines.
So we set ourselves a mission to learn about how Australian families really live, and create living solutions that are both affordable and well designed.
A few focus groups weren”t going to cut it, so instead we moved in with some families and observed what happened when IKEA solutions were introduced into their homes.”
We love that IKEA are trying to connect with their market by DOING rather than THINKING.
It has rewarded them with many insights and new product innovations…
